Christmas in the stars…

star-wars-holiday-hed-2014

Because it is still Star Wars season and the film has just come out yesterday (in France) and for the rest of the world tomorrow, let’s take a look at other potential gifts you can get for Christmas.

As mentioned in the previous Star Wars related post, there’s a variety of derivative products that you can purchase ranging from Films, Games to even accessories.

Let’s take a look at 2 different products that may be of interest to you and how retailers are being competitive.

Here we have taken the PS4 Video game – STAR WARS Battlefront released just about a month ago in Europe on November 19th.

Star wars Battlefront PS4

Price positioning for Battlefront through 7 retailers:

Battlefront comparisons table

With Amazon as a reference site, it is pricing the game at 54.19€ where retailers such as Fnac, Cdiscount have also adopted the same strategy.

Micromania on the other hand have priced theirs at 69.99€ which is a 29.16% increase compared to Amazon.

Cultura took 10€ off the price Micromania was charging their game at, or a +10.7% increase compared to Amazon at 59.99€.

Auchan with a 3.32% increase at 55.99€ in comparisons to the 54.19€ charged by Amazon.

Lastly Carrefour being the cheapest at 50.90€ with a -6.07% decrease to Amazon.

A big movie fan? Someone or yourself is missing the entire collection + bonuses you may haven’t seen? Let’s look at Star Wars – The Complete Saga  with 9 Blu-rays which includes:

  • Disc One–Star Wars Episode I: The Phantom Menace
  • Disc Two–Star Wars Episode II: Attack of the Clones
  • Disc Three–Star Wars Episode III: Revenge of the Sith
  • Disc Four–Star Wars Episode IV: A New Hope
  • Disc Five–Star Wars Episode V: The Empire Strikes Back
  • Disc Six–Star Wars Episode VI: Return of the Jedi
  • Disc Seven–Star Wars: Episodes I-III Archives
  • Disc Eight–Star Wars: Episodes IV-VI Archives
  • Disc Nine–The Star Wars Documentaries

Star Wars The complete saga

Let’s see how retailers have positioned themselves for this particular product:

Star Wars The complete saga comparisons table

With Amazon as a reference site, it is pricing the box set at 68.99€ .Cdiscount have also adopted the same strategy.

On the other hand, Fnac has priced theirs at 69.99€ which is a 1.45% increase compared to Amazon.

Lastly Cultura being the most expensive at 79.99€ which is a 15.94% increase compared to Amazon again.

Price-Veille allows you to have an overview on how Retailers compete within the “Cultural goods market”. This can be viewed on the screen capture below:

Cultural Goods

 

Last but not least, please find the Playstation Holiday 2015 Commercial for Battlefront.


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