Click & Collect your favourite Champagne

Cover Moet

You thought  we only monitor the Electricals sector ? Well you are wrong, if you’re a big Food chain or Manufacturer and want to analyse what is happening in the eCommerce FOOD industry, Net-Veille Systems does it!

Valentines has just passed, other than chocolates and alterntaive potential gifts, Alcoholics beverages such as Champagne must have sold as much as bouquets of roses. Let’s take a look at  the standard Moet & Chandon Brut Imperial 0.75L (3185370000335) and how it is distributed and priced throughout different online stores as well as the “Click & Collect” points from different grocery chains in France.

Bouteille Moet

Moet & Chandon Brut Imperial 0.75L

Price positioning for the Moet & Chandon Brut Imperial through 13 different Click & Collect points + 1 online retailer:

Tableau Moet

The price range for this particular bottle is priced between 27.91€ at AuchanDrive (59320 – Englos) and 39.85€ at Houra (75001 – Paris 1st)

With Monoprix as a reference site, it is pricing the Champagne bottle at 35.38€ whereas AuchanDrive (59320 – Englos) is priced at 27.91€ which is a decrease of -21.11%.

Houra (75001 – Paris 1st) priced theirs at 39.85€, therefore an increase of +12.63% compared to Monoprix which is understandable as this is a store located in the 1st arrondissement of Paris.

Ooshop (75008 – Paris 8th) has priced the bottle at 33.79€ which is a -15.21% decrease compared to its competitor in the 1st or a decrease of -4.49% compared to the reference site, Monoprix.

Sticking again to areas of Paris, Simplymarket (75013 – Paris – Tolbiac) is selling the bottle at 29.21€ which is a decrease of -17.44% compared to Monoprix or difference of -26.7% compared to Houra (75001 – Paris 1st).

Going out into the suburbs of Paris at the AuchanDrive (78140 – Vélizy), the bottle is priced at 29.66€, a difference of -16.17% compared to the reference site, Monoprix or -25.57% cheaper than Houra (75001 – Paris 1st).

Lastly, the Carrefour Drive (92140 – Clamart) is pricing their bottle at 29.95€ , a difference of -15.35% compared to Monoprix and a -24.84% difference compared to its competitor in the centre of Paris, Houra (75001 – Paris 1st).

Let’s have a look at the Price Indices generated from our tool. These graphs illustrates the common products between the reference site and each sites monitored by us. The average price of the reference site (Monoprix) is taken as the base index 100.

Graphique Moet

We can see that 30 products of Houra’s assortment that are in common with Monoprix has a higher index value at 104 (in green) meaning that they are priced higher compared to the other Click & Collect points. It is also interesting to see the other 2  Parisian locations top out each at an index value of 96 & 98 whereas the others are progressively lower. Price-Veille allows you to have an overview and how chains and manufacturers  compete within the “Food and Beverage industry”. This can be viewed on the screen capture below:

Tableau 2 Moet

Last but not least, please find a short video describing the essence of Moet & Chandon.

Drink responsibly 😉 !

 


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