The Olympic Games have begun in Rio just a few days ago, with a magnificent opening ceremony held at the Maracanã stadium on the 5th of August.
Major brand partners are present at this event, without a doubt, Coca Cola whom we have also seen on the previous post regarding the Euro 2016, Bridgestone, McDonalds, Omega, Panasonic and many others.
Samsung is also one of the major partners sponsoring this event. Let’s take a look at what they have planned for Rio:
- Samsung says that they will bring the most advanced mobile products to the 2016 games to make this the most connected Olympic Games ever.
- The Official Rio 2016 app developed by them will provide all of the latest news, schedules and results, allowing users to be up-to-date.
- A Samsung Galaxy Studio presented to consumers and spectators with interactive product experiences coupled with events at the Olympic Park and the Athletes’ Village.
- A short documentary of the Olympic Games named “A Fighting Chance” with a winning Academy Award director, Morgan Neville.
In order to remain connected throughout the whole competition, Samsung and the International Olympic Committee (IOC) have agreed to provide all IOC officials and athletes with the brand’s latest flagship Smartphone, the Galaxy S7 edge. This wouldn’t be any ordinary S7 edge but a “Galaxy S7 edge Olympic Games Limited Edition” becoming the Official Olympic Games Mobile Device for the 2016 Rio games.
Is this phone available for purchase? Yes, other than the 12,500 given athletes for free, around 2000 of the Olympic Edition handsets will be available in select countries such as Brazil, Germany, South Korea and the US at $849.99.
If you are no too bothered about this special edition and you want to get hands on the “normal” handset, the Galaxy S7 Edge is available in most retailers of your choice.
Now let’s take a look at the different prices set in other European countries. We have drawn up a table to illustrate the pricing strategies set in France, Spain & Belgium:
Here are some interesting stats regarding this year’s Rio Olympics:
Last but not least, here is a little video showcasing Samsung, the proud partners of the Olympic Games.