Pokemon Go mania in Southeast Asia

You could not have missed the Pokemon GO mania. Just over a month after its official launch, Pokemon Go has finally arrived in Southeast Asia. It was released in a total of 15 countries in Asia and Oceania including Singapore, Malaysia and Thailand.

pokego1-1It is nothing less than an unprecedented success for Niantic (the editor) and Nintendo: the game has been downloaded over a hundred million times and each day players spend around $10 million a day on virtual items. With this one single game, Niantic and Nintendo have eclipsed giants of mobile gaming editors. The game is on the way to be the first mobile title to hit US$4 billion-per year gains which would be more than titles like Clash of Clans and Candy Crush Saga.

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Southeast Asia has waited with so much impatience for example, the first Poke mon Café was opened before the launch of the apps in Singapore. This café was completely full with Pokemon lovers every day since it opened in late May. It has attracted some 50,000 people in total.

Telecom companies like Singtel wants to surf the frenzy and has made several commercial events based on Pokemon GO. They planned to release lures all over Singapore, near to their stores. In addition, Pokémon Go trainers will have the chance to win a Samsung Galaxy Note 7 handset each day as part of an online contest. To join, participants simply have to post a photo of their Pokémon Go experience.


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