Happy Father’s Day

In the Catholic tradition, the Father’s Day is that of Saint Joseph, the father in the Holy Family. It is celebrated on March 19, as it is still the case in some Catholic countries such as Italy, Spain, and Portugal.

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In the USA, where many religions coexist, the need for a non-religious feast was felt at the beginning of the twentieth century. After several attempts, a celebration on the third Sunday of June was finally established, starting in 1910.

This celebratiom was first taken up in Canada, then in many countries around the world. It is now followed, for example,  in Japan, in many American countries, and in Europe. That’s the case in the Unided Kingdom, Ireland, the Netherlands, Greece, and Slovakia. That’s also the case in France, where the non-religious feast has been preferred to the Catholic, for reasons of secularism. Belgium and, more recently, Switzerland follow the same tradition, but moved this to the second Sunday of June.

So, what is the economic impact of Father’s day, and which sectors benefit the most ?

According to Fundivo, this is the recent evolution of Father’s day spending in the USA:

Graph 1

Record is $ 13 billion on 2013, and latest available figure is $12.5 billion in 2015.

As in all countries, spending for Father’s day is a lot smaller than for Monther’s day:

Graph 2

That’s $116 per person in 2015. As a comparison, spending per person in Europe is estimated around €50.

Gifts are done in the following sectors in the USA:

Graph 3

According to an exclusive Toluna survey realised for LSA, the distribution in France is as follows:

Graph 4

Cultural gaps are observable, such as several types of cards in the USA, a few implemented tradition in Europe, vs. wine (“vins”) and chocolate (“chocolat”) in France. Nevertheless, several types of gifts are common, and probably universal.

The “special outing” from the USA corresponds to “restaurant” and “coffret cadeau” (gift box allowing to choose your special outing) , and “Spectacle” in France.

“Clothing” (French “Vêtements”) and “Books or CDs” (French “Livres, films, musique”) are top gifts in both countries. “Electronics”, called “High-tech, multimédia” in the French study  are also quite popular, as well as “personal care” referred by Toluna as “Parfums, cosmétique”.


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